![]() Several important features stand out in Fire, including Dynamic Perspective, a sensor technology that was under development for four years at Amazon. " iPhone owners are not likely to switch over to Fire, and while it might be easier for a Samsung owner to switch over, Samsung has more core value to its phones when connected with other devices like Galaxy Gear," a smartwatch. "Even with a free one-year Prime membership worth $99, that's not enough to have consumers raise their hands and say I want this phone," she said. "I don't think the new hardware features like Firefly in Fire are enough to draw customers in," Ask added. "Jeff Bezos is asking us to think differently about smartphones, although I'm not sure that prioritizing the consuming of media and more in a phone is at the top of the list for smartphone users," said Julie Ask, an analyst at Forrester Research. Whether that works in Amazon's favor or not is an open question. New features in Fire, such as its Dynamic Perspective and Firefly service make it clear that Amazon is primarily interested in connecting to its 250 million Amazon and Amazon Prime customers with a phone that makes it quick and easy to buy videos, music and other goods over the Web. The launch prompted some pundits to question whether anyone would switch from a new iPhone, or Samsung Android device to buy the Fire, but that's really not Amazon's point, several analysts said. ![]()
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